Meet Marion Benz, a travelling freelance florist whose career has taken her from Germany to Luxembourg, the Cook Islands, Switzerland, the Netherlands and Australia. In this interview, Marion shares how she has built a life around flowers, travel and saying “well, why not?” to new opportunities, including the spontaneous MIFGS competition entry that earned her a gold medal.

For Dawn Allen from Peninsula Wild Flower, Chelsea became not only a chance to showcase her design skills, but also an opportunity to celebrate Australian native flowers on one of the world’s most respected floral platforms.

Are we missing a whole market by not encouraging people to send flowers to men? Inspired by a recent Facebook post from Dan Repacholi MP, this article explores why flowers shouldn’t just be saved for women, romance or funerals, and how florists and growers can help shift the conversation.

A candid conversation with world-renowned luxury event designer Preston Bailey on wedding flowers, client service and what it really takes to work in high-end events. From creative pressure to luxury client expectations, this article shares practical insights for florists wanting to grow into the luxury wedding space.

The issue of floral foam is one of much interest at the moment. Despite the fact that it has been manufactured for around 60 years, very little is known about floral foam and how it might impact the natural environment.

A helpful guide to ensure you are all set for a successful Valentine's day.  Created by The Flowery Folk, one of our educational Sponsors. 

Here at Flowers Magazine, we’ve been looking at sustainable and “green” ways of working in our industry for a long time.

The threat of fire is a year-round risk in Australia.For anyone living on – or managing – a small farm, a long hot summer and the onset of the declared fire season is the time to be proactive and prepare for bushfires.

Farmers’ markets are a phenomenon. They continue to grow in number, sales volume, and length of season and serve as an incubator for thousands of new businesses every year.