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    <loc>https://www.flowersmagazine.com.au/blog/christmas-challenge</loc>
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      <image:title>News and Resources - The “Not So Traditional” Christmas Challenge</image:title>
      <image:caption>The Flowery Folk is a place to learn, connect and feel supported as you find your way through the wonderful world of flowers. Whether you are just beginning, building your floristry skills, growing flowers or already working in the industry, you will find practical education, real conversations and plenty of encouragement here.</image:caption>
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      <image:title>News and Resources - A chat with Marion Benz from Marion Like Flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - A chat with Marion Benz from Marion Like Flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - A chat with Marion Benz from Marion Like Flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - A chat with Marion Benz from Marion Like Flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - A chat with Marion Benz from Marion Like Flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - A chat with Marion Benz from Marion Like Flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - A chat with Marion Benz from Marion Like Flowers - Make it stand out</image:title>
      <image:caption>Marion’s floating Rose Design</image:caption>
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      <image:title>News and Resources - Peninsula Wild Flower Takes Australian Natives to RHS Chelsea - Make it stand out</image:title>
      <image:caption>Dawn Allen’s Silver Gilt Winning Design at RHS Chelsea Flower Show 2026</image:caption>
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      <image:title>News and Resources - Peninsula Wild Flower Takes Australian Natives to RHS Chelsea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - Peninsula Wild Flower Takes Australian Natives to RHS Chelsea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-07-07</lastmod>
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      <image:title>News and Resources - Flowers for Men: A Missed Market for Florists and Growers. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-06-15</lastmod>
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      <image:title>News and Resources - Preston Bailey on Luxury Events, Creative Pressure and Why Service Still Matters - Make it stand out</image:title>
      <image:caption>Preston during the Masterclass for Wedded World</image:caption>
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      <image:title>News and Resources - Preston Bailey on Luxury Events, Creative Pressure and Why Service Still Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - Preston Bailey on Luxury Events, Creative Pressure and Why Service Still Matters - Make it stand out</image:title>
      <image:caption>Wedded World Masterclass with Preston Bailey</image:caption>
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    <loc>https://www.flowersmagazine.com.au/blog/the-impact-of-floral-foam-on-our-environment</loc>
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    <lastmod>2026-06-16</lastmod>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment</image:title>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment</image:title>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment</image:title>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment</image:title>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment</image:title>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment</image:title>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment - Make it stand out</image:title>
      <image:caption>Fig. 1 - Cross section of plant stem by Dr. Josef Reischig, CSc.</image:caption>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment - Make it stand out</image:title>
      <image:caption>Fig. 2 - Cross section of a plant stem showing the bundles of water vessels</image:caption>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment - Make it stand out</image:title>
      <image:caption>Fig. 3 - Dust-sized Foam Particles. Image: Professor John West, University of Melbourne</image:caption>
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      <image:title>News and Resources - Floral Foam – The Impact on our Environment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-06-16</lastmod>
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      <image:title>News and Resources - Valentine's Day Checklist for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-04-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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